Before You Buy New Construction in the Denver Metro Area…Â
WATCH THIS FIRST
Discover how builders price homes, structure incentives, negotiate deals, and where buyers commonly overpay — from a former homebuilder executive with 13+ years on the builder side.
Get FREE Instant Access
Learn what most buyers don’t discover until it’s too late.
When you sign-up, you'll get instant access to the "Insider's Guide to Buying New Construction" Masterclass video. Unsubscribe at any time.
Pricing & Upgrades
Understand how builders structure pricing, where buyers commonly overspend, and which upgrades actually add value versus simply adding cost.
Builder Incentives
Learn how to evaluate builder incentives strategically, uncover their real value, and determine which incentives actually benefit you before committing.
Timing & Negotiation
Discover how builder goals, community phases, inventory homes, and market conditions can create opportunities for stronger incentives and greater negotiating leverage.
Representation Matters
Learn why your first interaction with the builder can impact your representation and why having an experienced agent protecting your interests from the beginning matters.
Meet Dwayne Montoya
Real Estate Broker • Founding Agent, SERHANT. Colorado • Former Homebuilder Executive
Before becoming exclusively focused on residential brokerage, I spent more than 13 years inside the homebuilding industry, advancing from Sales Counselor to Sales Manager, Director of Sales & Marketing, Vice President of Sales & Marketing, and ultimately Vice President of Operations.
That experience gave me a behind-the-scenes understanding of how builders operate, including:
• Builder pricing strategies
• Incentive structures and financing offers
• Upgrades and option pricing
• Inventory and community rollout strategies
• Sales goals and end-of-quarter opportunities
• Contracts and negotiation
• How builders evaluate buyers and structure deals
I helped oversee sales and marketing across as many as 15 communities and approximately 400–500 new home sales per year. That experience taught me something most buyers never get the opportunity to learn: how the transaction looks from the builder's side of the table.
Today, I use that knowledge to represent buyers on the other side.
As a Founding Agent of SERHANT. Colorado, I combine that builder-side experience with nearly 20 years in Colorado real estate, strategic negotiation, local market knowledge, and the resources of one of the world's most recognized real estate brands.
My goal isn't simply to help you buy a new home. It's to help you understand how the builder thinks, where opportunities may exist, what to negotiate, what to avoid, and how to make a smarter long-term decision.
Â
Is This New Construction Masterclass Right for You?
âś“ You're considering buying a new construction home
âś“ You're relocating to the Denver Metro Area
âś“ You need to sell your current home before buying new
âś“ You're comparing builders, communities, or incentives
âś“ You're considering an inventory home vs. building from the ground up
âś“ You want a strategy before you ever walk into a model home
Is this only for first-time new construction buyers?
Do I need to be ready to buy now?
Should I watch this before visiting builders?
Aren't all builders basically the same?
I currently own a home, can you help us with selling it?
Get Instant Access to the FREE Masterclass
Learn how builders price homes, structure incentives, and negotiate deals before you ever walk into a model home.
Free access • About 20 minutes • No obligation
WATCH THE FREE MASTERCLASS